Most SEO knowledge can be summarized in 50 tips and tricks. These SEO tips include 12 years of SEO evolution, professional insights, and proven results. SEO tips range from basic concepts to advanced strategies. Go through the list and when you’re ready and understanding it, you’ll have a productive set of skills that you can contribute to all of your future online marketing efforts.
#1: Use META tags for title, description, and keywords. Keep META tags relevant to the content of each individual page.
#2: Don’t try to optimize for too many keywords on one page. Keep a narrow focus and keyword themes per page
#3: Conduct keyword research to identify phrases you can use to display your products and services. Each page is optimized for a unique word.
#4: Implement keyword-friendly titles and alt attributes for links and images. Also use keywords in your page names.
#5: Include at least one outbound link to a non-competitive authority site in your industry. Google has made this very clear.
#6: Google has announced that page loading speed affects search engine rankings. Page loading speed should be less than 2 seconds.
#7: If you’re only serving a local community, you’re optimizing your site for that community. Click for each search engine’s local business tool.
#8: Build XML and HTML sitemaps to ensure thorough search engine crawls. Free online resources for sitemaps can help.
#9: For each page used for SEO, include a minimum of 400 words per page. Make sure the content is backed by keyword research.
#10: Submit to more than one tier of search engines. Tier 2 search engines can increase traffic and count as inbound links in some cases.
#11: Don’t pass “link juice” unless you have to. If you don’t want to pass link credits, use the [rel=”nofollow”] attribute.
#12: Build web pages instead of listing items [li]. Instead of displaying a list of services/products, dedicate a web page to each item.
#13: There is no such thing as a “duplicate content penalty”. Google has confirmed. Factors other than content affect rankings.
#14: Using “301 Redirects” is essential for transferring established rankings from an old website to a new website design.
#15: Never allow 404 errors. Implement error handling to return 404 errors to your website. Consider converting 404s to 301s.
#16: SEO-friendly web design starts with keyword research. Keywords should affect domain, page name, tags/attributes, and content.
#17: Many Tier 1 search engines consider domain name age when determining page ranking. It builds business maturity.
#18: The length of time your domain name is reserved affects page ranking. A long registration period shows great ambition.
#19: When you participate in PPC, you can save money by not bidding on phrases for which you already have a strong organic ranking.
#20: Use Google Webmaster Tools to determine upcoming rankings. Refine those impressions in search results and watch them rise.
#21: Don’t use pure Flash or graphical homepages. Always make sure you have tons of content and solid navigation.
#22: Don’t Like Begging For Inbound Links? Try writing an article and submitting it to an article submission site. Aim for about 450 words.
#23: Conduct keyword research when writing articles and newsletters. Host content on your website with uncluttered navigation.
#24: Add new content to your website regularly. Blogs, tips, and articles work well. Search engines prefer websites that are regularly updated.
#25: Use descriptive content for items in your shopping cart. Don’t call it “Project 13324”. Take advantage of the ‘title’ link attribute.
#26: Don’t hyperlink to generic text like “buy now” or “click here.” Use keyword-based content in your links.
#27: Link quality is more important than link quantity. The sum of inbound page rankings (link juice) is what matters.
#28: Google’s fast site indexing is available through Google-owned media, including Blogger, Knol, Buzz, Google News, and YouTube.
#29: Keep your website code clean. Follows WC3 standards, fixes broken links and images, removes 404 errors, no frames, uses static URLs.
#30: Use [strong] tags to emphasize target keywords. Use [b] for aesthetics, where sentences are not ranking goals.
#31: Try not to do too much on one page. Also, try not to do too much on one site. Search engines need focus.
#32: The content around uliminated for linking to bad sites like link farms.
#37: Implement search-friendly URLs. Many shopping carts and CMS use dynamic links that interfere with search engine indexing.
#38: Every web page must contain a keyword-based title tag [h1]. Use style tags to preserve the font size.
#39: Your [h1] tags must contain the focus keywords used in your [TITLE] and [META] descriptions. Stick to a tight keyword theme.
#40: Google AdWords states that adding “www” to your domain name will increase clicks. Implement it in SEO through canonicalization.
#41: Think of “article exchanges” as a way to build inbound links. This technique not only builds links, but also increases content.
#42: You can optimize more than just your website. Depending on your business model, SEO can be applied to video, audio, images, and articles.
#43: Be patient with SEO. It can take weeks for SEO changes to take effect. Make sure the previous changes are rooted before changing again.
#44: While Google Page Rank doesn’t directly affect your keyword rank, it does affect how often and how deeply your site is indexed.
#45: Search engine spiders can see “http://WWW.domain.com” and “domain.com” as two separate websites, cutting link juice in half.
#46: If a page has 2 links to the same location, Google will only consider the text and attributes of the first link.
#47: If you sell physical products, publish them to Google products. Implement descriptive keyword phrases in your XML messages.
#48: If you sell products, create a seller account with Yahoo Shopping, Amazon, eBay, etc. Put these resources to work for you.
#49: Change pages that consistently rank poorly. [META], [TITLE] and even content. If there is no improvement, replace every 3-4 months.
#50: Build some web pages for experimental purposes. See how rankings respond to specific customizations. Document your findings and progress.